Trans Awareness Month – “Staying in coming out”
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The Belgian Rainbows: a Burgundian approach to inclusive marketing
Marketing is different per country. There will be a Marketing…
Shorts
I want to share things with you. Stories about my childhood, family, my views on life. Shorts!
Marketing the Rainbow: now about that rainbow
The rainbow as an LGBT symbol became more or less official when…
The Chinese Rainbows, marketing according to Confucius
Every country has its own type of advertising. This not only…
Marketing the Rainbow: A tram down your throat – from welcome to hate in 6 seconds
It was Pride Month, and that’s mostly about rainbow attention…
Pride Month campaigns: pinkwashing or allies?
Events are often a great reason for a campaign. June is Pride…
Marketing the Rainbow: The oldest rainbows
Nowadays you have all kinds of (online) marketing, but ‘in…
Royal Dutch Shell goes from yellow and red to the six-colored rainbow
No matter how big and old the company is, they have a clear…
Marketing the Rainbow: The internal DE&I Marketing of Royal Dutch Shell
Royal Dutch Shell & Marketing the Rainbow: about Shell's…
Super Bowl-ads: What Would Jesus Do?
We always think that we are there in the Journey from Representation…
Marriott scores with celebrities, wedding boats and the Gay Games
The attention to the LGBT target group is sincere and structural…
How Mormon Marriott Embraced the Rainbow
LGBT are often considered The Ideal Traveler: they travel more…
Zalando’s journey from activism to size-inclusive shoes
From dazzling online campaigns to activations at events, and…
Zalando goes from controversies to hidden stories
Zalando is a relatively young company, but started Marketing…
How Spain markets itself as a rainbow destination
In Spain they know: it is a good idea to open up to LGBT tourists.…
Everyone’s Gay in Amsterdam
Amsterdam does not seem to understand that they can alleviate…
Playing with Pronouns
Reaching young people with expressions of diversity as an everyday…
The Rise and Fall of Abercrombie & Fitch: The Fall
A remarkable journey of an – especially by American standards…
The Rise and Fall of Abercrombie & Fitch: The Rise
Abercrombie & Fitch is a well-known clothing brand that…
LEGO does the rainbow and the alphabet
Toy manufacturers are increasingly thinking in rainbows, reaching…
Marketing the Rainbow: Barbiemania and the shortage of pink paint
Mattel gave Gerwig a free hand (although they actually wanted…
Marketing the Rainbow: Avis tries harder
"Avis is not the cheapest of the car rental companies," said…
Marketing the Rainbow: Bud Light and the 4 billion dollar woman
Although Budweiser has a long and continuous history in Marketing…
Marketing the Rainbow: Dutch retailer HEMA loves everybody
Hema (est. 1926) has been paying attention to the LGBT community…
Marketing the Rainbow: Get Woke, Go Broke
Can you just be ‘woke’ as a brand or will that be punished…
Marketing the Rainbow: It’s Fresh
The fmcg market is a very active participant in Marketing the…
Marketing the Rainbow: pop music as marketing tool
Music does not always have a message and is not always a marketing…
Marketing the Rainbow: Unilever 3 – Cornetto’s Asian love stories
Unilever's ice cream brand Cornetto has done some varied LGBT-themed…
Marketing the Rainbow: Unilever 2 – Ben & Jerry’s trans-activism and marriage equality
A perfect 10 for Unilever's ice cream brand. The idiosyncratic…
Marketing the Rainbow: pronouns
It is commercially (and socially) interesting for a company…
Marketing the Rainbow: Unilever 1 – Magnum: Pride ice cream and the ‘lesbian wedding’
fter a one-off early expression in Spain, it remained silent…
M&M’s causes Chinese supremacy and lesbian invasion
M&M's: woke, lesbian, non-binary, trans, androgynous, and…
Marketing the Rainbow: the process – and all that came before
I’ve been writing about ‘Marketing the Rainbow‘ almost…
Marketing the Rainbow: Amstel – I Am What I Am
Since Amstel committed to attaching the values Inclusion &…
Marketing the Rainbow: Gillette between toxic and ally
Gillette came late to the rainbow podium, but before the 'easy…
Marketing the Rainbow: The legend of Lesbaru
Subaru was an early starter in Marketing the Rainbow with the…
Marketing the Rainbow: Sprite uses hate as a marketing tool
Mother Coca-Cola has had a perfect score on the Human Rights…
MARKETING THE RAINBOW: SPORT AND (UN)SPORTSMANSHIP
As for so many activities, LGBT people organize plenty of sporting…
SUPPLIER DIVERSITY… OR WHY YOU NEED A SUPPLIER DIVERSITY PROGRAM
“Supplier diversity is a business strategy, not a feel-good…
BeNeLux LGBTIQ+ Business Chamber
On August 1, 2022 the BeNeLux LGBTIQ+ Business Chamber* (BGLBC)…
Marketing the Rainbow: The Men from Atlantis
Atlantis is the undisputed leader in gay cruises, and probably…
Marketing the Rainbow: Booking.com misses relevance with old news and vague promises
Booking.com misses the mark with “revealing” studies that…
Marketing the Rainbow: Home Deco
A lot of money is spent on renovation, furnishing and remodelling…
Marketing the Rainbow: fly, fly away
The battle for the favor of the LGBT travelers also takes place…
Marketing the Rainbow – Diesel, for succesful Loving
Diesel is a rebellious brand, that has integrated sexual fluidity…
Haters and trolls: the ‘letter to the editor’ of the 21st century
Everyone knows that you really shouldn’t pay attention to…
Marketing the Rainbow: 5 bizarre LGBT videos
"Bizarre" as marketing tool. Five examples of bizarre LGBT videos:…
Marketing the Rainbow: TRANSparancy
March 31st. Today is International Day of Transgender Visibility.…
Marketing the Rainbow: transgender people as a target group
On Thursday it's International Transgender Day of Visibility.…
Marketing the Rainbow: Airbnb wants everyone to belong
Airbnb was a (very) late starter, but now has a consistent and…
Marketing the Rainbow: 5 videos that went viral
We all want to go viral, don’t we? But can it also be for…
Marketing the Rainbow: Uberweddings, Pool, Jump, Eats and drag queens
In spite of some incidents with the drivers Uber has a consistent…
Marketing the Rainbow: Zeeman
Although we have seen some groundbreaking clips from Dutch clothing…
Marketing the Rainbow: Big Tobacco
The controversial product 'tobacco' is widely used in Marketing…
Marketing the Rainbow: looking for a partner?
Even though most of the word homosexuality consists of “sexuality”,…
Marketing The Rainbow: from Representation To Respect
I have developed the following formula to represent the…
Cultural Sensitivities and Social Engagement in Marketing
How do you, as a marketer or brand, deal with cultural sensitivities?…
Marketing the Rainbow: Iceland is cold but heartwarming
Iceland is cold but heartwarming. Rainbows from the airport…
Marketing the Rainbow: 4 reasons to put your diversity into practice (plus two bonus reasons
For ILOVEGAY.net I wrote the article Marketing the Rainbow:…
Marketing the Rainbow: The rules of market segmentation.
I wrote this article for Pink Media's ILOVEGAY.NET. It is a…
Marketing the Rainbow: real estate
“Gay men and real estate are a dream marketing match.”Financial…
Heineken: from gay vague to inclusivity
Marketing the Rainbow started way back in 1996. However, the…
ABN AMRO and their casual diversity
In the Human Rights Report 2020, they write:Over the years,…
Stolichnaya: a brand born from the rainbow
Stolichnaya, better known as 'Stoli', is a vodka made of wheat…
From hate to endearment: The difference between the Cadbury kiss & the Doritos love story
Social media hardly has a filter, so everyone can spew their poison there. It’s the difference between disgusting and charming. Reactions to two different forms of Marketing the Rainbow.
Podcast about Amsterdam Pride 2018
Christiana Courtright of media agency 180 Kingsday interviewed…
The destructive power of Mike Pence
He may be Vice President now, but not so long ago Mike Pence…
A wedding party with 28 million guests
On June 25, 2015 (the same date that saw the end of racial…
A wedding party with 28 million guests
On June 25, 2015 (the same date that saw the end of racial…
6.8 billion reasons to love gay tourists
In 2005, members from the Spain’s People’s Party led…
Google Plus-minus: failing successes or successful failures?
If you do not like Microsoft, you take a Mac. If you do…
Why abortion is allowed, but a nipple isn’t. The random censorship of Facebook.
Because Facebook is free, the folks up in California decide…
Marketing the Rainbow (4) – WHY?
In the past 4 decades many companies, from local businesses to…
Calvin Klein and Anne Frank are beliebers
Calvin Klein has been known for decades for his controversial…
Calvin Klein and Anne Frank are beliebers
Calvin Klein has been known for decades for his controversial…
Marketing the Rainbow (3) – Now, about that Rainbow…
Somewhere over the rainbow,
Way up high …
These lyrics…
Branding beer with a foamy lip
I am not a beer drinker. Yet I was confronted a number of times…
Marketing the Rainbow (2) – LGBT and all that goes with it
Last time I told you about “LGBT“. When I started out my…
Marketing the Rainbow (1) – Introduction
I am doing my PhD Research about Gay Marketing, and would like…