Marketing the Rainbow: It’s Fresh
The fmcg market is a very active participant in Marketing the Rainbow: hundreds of brands and dozens of multinationals are doing very original things in that area. This is quite remarkable, because the amounts involved are small – but in addition to the fact that LGBT consumers have higher brand loyalty (and a tendency to reward companies that act as ally) and will therefore make repeat purchases, they are also often seen as trendsetter: ‘if the gays drink it, it must be hip and happening’. And there is an element of CSR involved: doing good, giving support.
Read my blog for ILOVEGAY.
![](https://www.bright.partners/wp-content/uploads/2023/07/CannxWM_Pride_Press-1030x559.jpeg)
Leave a Reply
Want to join the discussion?Feel free to contribute!