Marketing the Rainbow: Avis tries harder

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"Avis is not the cheapest of the car rental companies," said…

Marketing the Rainbow: Bud Light and the 4 billion dollar woman

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Although Budweiser has a long and continuous history in Marketing…

Marketing the Rainbow: Get Woke, Go Broke

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Can you just be ‘woke’ as a brand or will that be punished…

Marketing the Rainbow: It’s Fresh

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The fmcg market is a very active participant in Marketing the…

Marketing the Rainbow: Gillette between toxic and ally

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Gillette came late to the rainbow podium, but before the 'easy…