Marketing the Rainbow: Unilever 1 – Magnum: Pride ice cream and the ‘lesbian wedding’
fter a one-off early expression in Spain, it remained silent for a long time. However, from the turnaround year of 2015, they also participated regularly. Because of the collaboration with style icons like Laverne Cox and the support for charity GLAAD, as well as the commitment of their media for equal rights, Magnum scores bonus points, but they should have avoided the blooper in 2019 and that costs points. However, they have since shown their support on several occasions. They get an 8.
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