Marketing The Rainbow: from Representation To Respect
I have developed the following formula to represent the process that brands, organizations and marketers are in when it comes to Marketing the Rainbow.
Representation –> visibility –> normalization –> tolerance –> acceptance –> respect.
I wrote this article for ILOVEGAY.net.
![](https://www.bright.partners/wp-content/uploads/2022/02/Representatie-blok-1030x682.png)
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