Marketing the Rainbow: Unilever 2 – Ben & Jerry’s trans-activism and marriage equality

A perfect 10 for Unilever’s ice cream brand. The idiosyncratic Ben & Jerry’s has been very visible as an advocate of the LGBT community, including in the political arena – an area shunned by most brands. They do this consistently and with relevant use of their products and product names as a medium. The collaboration with various charities completes the picture: they score a perfect 10!

Read my blog for Marketing the Rainbow.

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