LEGO does the rainbow and the alphabet

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Toy manufacturers are increasingly thinking in rainbows, reaching…

WERK! Diversity for kids

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Toy manufacturers are increasingly thinking in rainbows, thus…

Marketing the Rainbow: Barbiemania and the shortage of pink paint

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Mattel gave Gerwig a free hand (although they actually wanted…

Marketing the Rainbow: Bud Light and the 4 billion dollar woman

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Although Budweiser has a long and continuous history in Marketing…

Marketing the Rainbow: Dutch retailer HEMA loves everybody

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Hema (est. 1926) has been paying attention to the LGBT community…