Marketing the Rainbow: Unilever 3 – Cornetto’s Asian love stories

Unilever’s ice cream brand Cornetto has done some varied LGBT-themed campaigns over the years. Surprisingly, many of the videos and images were for the Asian market and most of them were not related to Pride events, which is usually the case. However, some led to controversy, others were mostly done for fun without any support for the community, like a charity. Cornetto scores a 7.

Read my blog for Marketing the Rainbow.

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