Marketing the Rainbow started way back in 1996. However, the earliest campaigns in this field were not so much aimed at LGBT customers. They used gay vague or gay tease in their commercials.
Read my blog for Marketing the Rainbow.
https://www.bright.partners/wp-content/uploads/2021/05/Heinekenfirstname.lastname@example.org://email@example.com 15:50:142022-01-10 15:50:25Heineken: from gay vague to inclusivity
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