Marketing the Rainbow: Uberweddings, Pool, Jump, Eats and drag queens

In spite of some incidents with the drivers Uber has a consistent and very colorful history of diversity, LGBT-inclusion and the enabling of employee and partner initiatives around Pride. The gay celebrity representation in numerous clips, as well as some adoring video stories have added to certifying Uber as a good player in Marketing the Rainbow. The LGBT-visibility in less ‘easy’ markets, like Asia, gives them bonus points. They score a 9/10!

Read my blog for Marketing the Rainbow.

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