Marketing the Rainbow: Barbiemania and the shortage of pink paint

Mattel gave Gerwig a free hand (although they actually wanted to cut the scene with the old woman that Barbie called “beautiful”, but Gerwig refused) and that has resulted in a funny and sparkling film. Normalizing queer moments and people contributes to the customer journey “From representation to respect” and also gives younger viewers a glimpse of the rainbow diversity in the world. A 10- for Mattel!

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