Marketing the Rainbow: Amstel – I Am What I Am

Since Amstel committed to attaching the values Inclusion & Diversity to their brand, they have made a splash with relevant and beautiful content, including collaborations with LGBT charities. So far most of these campaigns are limited to Brazil. For these the global brand scores 8.5/10. Now, let’s extend this beautiful vision and content to other markets.

Read my blog for Marketing the Rainbow.