The global apparel market is valued at a whopping $3,000,000,000,000, accounting for 2% of the world’s Gross Domestic Product. Taking an average prevalence of 5% of the population, the ‘gay fashion market’ would be around $150 billion worldwide. Interesting enough to give it special attention.
“Clothing of gay men is a clearly recognized identity to understand personal, social characteristics, intentions and attitudes.” Association for Consumer Research (ACR)
But more so than for others? Are gays trendsetters, or dedicated followers of fashion? Is the fact that many designers are gay of influence on their target audience? Is fashion gay – or lesbian for that matter?
Read my blog for Marketing the Rainbow.