https://www.bright.partners/wp-content/uploads/2022/03/Hoofdbeeld-Marketing-The-Rainbow-AIRBNB.png 540 960 email@example.com http://www.bright.partners/wp-content/uploads/2015/09/bright-logo.png firstname.lastname@example.org 22:06:242022-03-27 22:06:25Marketing the Rainbow: Airbnb wants everyone to belong
Marketing the Rainbow: Airbnb wants everyone to belong
Airbnb was a (very) late starter, but now has a consistent and clear diversity policy from corporate level to local activations. Through a number of very colorful multi-media campaigns and presence at important events, they give LGBT people a platform and contribute to the journey: representation -> visibility -> normalization -> tolerance -> acceptance -> respect. Airbnb scores an 8/10 (penalties for late start).
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