Apple as a role model

In August 2018, Apple became the first publicly traded U.S. company to be valued at over $1 trillion and just two years later became the first $2 trillion U.S. company. Apple’s 2020 worldwide annual revenue totaled $274.5 billion. In March 2021 it became known that Apple surpassed Aramco as most profitable company in the world, with a $57.4 billion profit over 2020. 

A company of this size is an industry leader and a role model, and deserves extra scrutiny as to policy and behavior. 

A 2018 research from Brand Innovators and Grindr’s INTO magazine ranked Apple as the second most LGBT-friendly brand (after Absolut).