Marketing the Rainbow: The legend of Lesbaru

Subaru was an early starter in Marketing the Rainbow with the particularity that they mainly aimed at the lesbian drivers – with Martina as spokesperson. They have also held it up for a long time, creating the Legend of Lesbaru. Original, custom-made content with lots of naughty jokes. Support for charities. The whole package: Subaru scores a 9/10.

Read my blog for Marketing the Rainbow.

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