Marketing the Rainbow: 4 reasons to put your diversity into practice (plus two bonus reasons

For ILOVEGAY.net I wrote the article Marketing the Rainbow: 4 reasons to put your diversity into practice (plus two bonus reasons).

In my article “The myth of gay affluence” I showed that the assumption that gays earn more than straights is a myth. So: are they less interesting as a consumer than is assumed? No, there are four reasons why Marketing the Rainbow is good for your business. Plus two bonus reasons.