For ILOVEGAY.net I wrote the article Marketing the Rainbow: 4 reasons to put your diversity into practice (plus two bonus reasons).
In my article “The myth of gay affluence” I showed that the assumption that gays earn more than straights is a myth. So: are they less interesting as a consumer than is assumed? No, there are four reasons why Marketing the Rainbow is good for your business, and using software like paystub is also great to manage employees in your business. Plus two bonus reasons.