In the past 4 decades many companies, from local businesses to multinationals, have targeted the LGBT consumers. How? What were their reasons? Did they have success? The truths and myths about that affluent gay trendsetter. WHY Market the Rainbow? When I was asked by two consecutive blue chip clients how they could reach the gay […]
Calvin Klein has been known for decades for his controversial advertising campaigns. His latest one, launched last week, has already been the topic of many water cooler conversations, and then some. And what does Calvin Klein have in common with Anne Frank? Not so innovative If you thought your hipster kids were innovative by wearing […]
The word, the pen, the ink, the print The smile, the nod, the wink, the link Freedom, respect Liberty, fraternity, equality Opinion Religion The shots, the cries The shock, the tears Religion, yet disbelief Opinion, yet censorship Satire, yet sadness Sad, so sad, that desperation leads to religion, religion leads to fanatics fanatics lead to […]
Somewhere over the rainbow, Way up high … These lyrics are from the musical The Wizard of Oz (by Yip Harburg, 1939), which became a gay favorite, if only due to Judy Garland playing the lead role of Dorothy. It was the funeral of Judy Garland, in 1969, which lead to the Stonewall riots in […]
I am not a beer drinker. Yet I was confronted a number of times with a beer commercial in YouTube. I guess Google does not know everything about me. The commercial is for Brand beer, a Dutch product dating back to 1275 (and a Heineken label since 1989). Brand – what’s in a brand name? (in Dutch it […]