Entries by alfred@bright.partners

Marketing the Rainbow: Home Deco

A lot of money is spent on renovation, furnishing and remodelling of houses. LGBT people participate exuberantly in this: getting a foot in the door with them would mean an interesting extra market share. A number of brands have found this door and put their foot in it. However, not always successfully. Read my blog […]

Marketing the Rainbow: fly, fly away

The battle for the favor of the LGBT travelers also takes place in the sky, perhaps at ’10 miles high’. It started in the US, where it still happens a lot, but soon Europe and other parts of the world followed. This resulted in funny, wrong, colorful, and effective campaigns. There are special websites, loyalty […]