Marketing is different per country. There will be a Marketing Institute everywhere that promotes 4 P’s, 7 V’s, AIDA and SMART, but the details are still filled in by the market structure, the media landscape, the legislation, the competitive position. But most important of all is the culture. What is the culture like in Belgium and […]
I want to share things with you. Stories about my childhood, family, my views on life. Shorts!
The rainbow as an LGBT symbol became more or less official when vexillographer Gilbert Baker, a friend of Harvey Milk, designed the Rainbow Pride flag in 1978. “A true flag,” he said, “has been torn from the soul of the people.” What does the flag look like now? Read my blog for ILOVEGAY.
Last year there was a big riot when Budweiser (AB InBev) came under fire from the angry conservatives in the US. What did we learn from this? Read my blog for ILOVEGAY.
Every country has its own type of advertising. This not only reflects the market structure of the country, but also the media landscape, legislation and competitive position. But most important of all is the culture. How do ‘people’ think about morality, humour, ethical issues, the division of male/female roles, the vulnerability of young people? After The […]