Music does not always have a message and is not always a marketing tool, but very often it does or is – consciously or unconsciously. Music and even more the associated videos have a huge impact on society. Many artists speak out clearly for tolerance and respect or show it in their videos and on […]
Unilever’s ice cream brand Cornetto has done some varied LGBT-themed campaigns over the years. Surprisingly, many of the videos and images were for the Asian market and most of them were not related to Pride events, which is usually the case. However, some led to controversy, others were mostly done for fun without any support […]
A perfect 10 for Unilever’s ice cream brand. The idiosyncratic Ben & Jerry’s has been very visible as an advocate of the LGBT community, including in the political arena – an area shunned by most brands. They do this consistently and with relevant use of their products and product names as a medium. The collaboration […]
It is commercially (and socially) interesting for a company or organization to pay attention to LGBT+. But there are quite a few pitfalls, so be careful with the choices you make – and your language. Read my blog about Pronouns for ILOVEGAY.
t is commercially (and socially) interesting to focus on the LGBT+ community, or at least include it in your marketing and communications. But there are quite a few pitfalls, which are also created by the community itself. So be careful with the choices you make – and your language. Read my blog for ILOVEGAY.