The Dutch know it: diversity exists and should not be missing in advertising. Not an explosion of all minorities in one video, but alternately and casually showing that you know that not every household is a caucasian mom & dad show. Read my blog for ILOVEGAY.
It was Pride Month, and that’s mostly about rainbow attention and events. In the US it is also widely used for marketing purposes. But that month, and all Pride parades and parties, are still regularly questioned: is that really necessary? Yes, because although a lot has been achieved, it is still incredible how much negativity […]
Events are often a great reason for a campaign. June is Pride Month: what do brands and organizations do with it? And is it pinkwashing or are they allies? Read my blog for ILOVEGAY.
Nowadays you have all kinds of (online) marketing, but ‘in the olden days’ you actually only had TV and radio. But even then there was ‘Marketing the Rainbow‘. Visually speaking, TV is of course much more relevant. Here are three early examples of TV commercials that featured LGBT themes. Read my blog for ILOVEGAY.
No matter how big and old the company is, they have a clear vision on diversity. From the highest level via HR to the shop floor. Only then could Shell legitimately use rainbows or LGBT imagery (such as same-sex couples) in their MarCom. And they have done so with full conviction, investing heavily in support […]