The representation of minorities on TV and in films contributes greatly to the customer journey From Representation to Respect. If you regularly see someone with a neurodiverse condition, you get used to that phenomenon and those people, if an interracial marriage takes place you see that it is actually very normal, and if a gay kiss […]
The current blockbuster Wicked is not just a cheerful (children’s) film, but it is full of dark references, puns, neologisms (‘pessi-mystic’), role models and queer representation. It is bursting with merchandising and around 75 commercial collaborations around it. Read my blog for ILoveGay.
In recent years, creating Christmas commercials has become a competition for the most appealing, or rather controversial, advertisement. Although it is still a bit early to declare a winner, for now the British drugstore chain Boots is generating the most commotion, including trending hashtags (#BoycottBoots), but it is rather tame this year. Apart from Coca-Cola of course, but that’s […]
In recent years, making Christmas commercials has become a competition for the most appealing, or rather controversial commercial. What I watch are the rainbow-themed commercials. Christmas is of course a holy house, despite the commercialization and the removal of almost all religious aspects. So if there is a queer theme in it, the bigots start […]
November is Trans Awareness Month. A good reason to take a look at transgender people in advertising. Because more is happening than you think. Although it concerns a small part of the population (about 1%), these people are not very interesting as an economic group – and therefore target group for marketing – especially because […]