Entries by alfred@bright.partners

Everyone’s Gay in Amsterdam

Amsterdam does not seem to understand that they can alleviate the tourist pressure somewhat – and upgrade it – by bringing in interesting LGBT travelers. The municipal policy seemed to be a step in the right direction, but only the foundation was laid: too little was done with it. The title of Gay Capital has […]

I Amsterdam

In 2004, Amsterdam hired the prestigious advertising agency KesselsKramer (KK) to build their reputation as a desired destination for all. ‘I amsterdam’ started as the marketing campaign for the Amsterdam region and its business and promotional organizations, but quickly took on a life of its own and became a collective slogan for the city’s residents. […]