Marketing the Rainbow: Bud Light and the 4 billion dollar woman

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Although Budweiser has a long and continuous history in Marketing…

Marketing the Rainbow: Dutch retailer HEMA loves everybody

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Hema (est. 1926) has been paying attention to the LGBT community…

Marketing the Rainbow: pop music as marketing tool

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Music does not always have a message and is not always a marketing…

Marketing the Rainbow: Unilever 3 – Cornetto’s Asian love stories

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Unilever's ice cream brand Cornetto has done some varied LGBT-themed…

Marketing the Rainbow: Unilever 2 – Ben & Jerry’s trans-activism and marriage equality

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A perfect 10 for Unilever's ice cream brand. The idiosyncratic…