Marketing the Rainbow: The rules of market segmentation.

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I wrote this article for Pink Media's ILOVEGAY.NET. It is a…

Marketing the Rainbow: real estate

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“Gay men and real estate are a dream marketing match.”Financial…

Heineken: from gay vague to inclusivity

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Marketing the Rainbow started way back in 1996. However, the…

The three striped company

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In 2014, the company started paying (extra) attention to its…

The SKYY is the limit

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Since its inception in 1992, SKYY has been a staunch supporter…