For T-Mobile Consumer Market I realized a project on Customer Development and Life Cycle Management.
- increase value per customer
- improve loyalty
- reduce churn.
Via benchmarking, customer satisfaction readings and the experience of sister companies (mainly Germany, Austria and Hungary) a series of contact moments were added to existing touchpoints and the loyalty system:
- service calls
- interaction in the stores
- the inbound CRM system was also adjusted and implemented.
On the basis of these preparation a cross and upsell program was realized.
I’ve worked with Alfred on a few occasions, where I immediately noticed his professionalism and experience. But I mostly enjoyed the way he added to a pleasant atmosphere with humor and genuine interest. And, of course, his occasionally very useful advice.
Jeroen Visser, Product Owner 4G at Tele2 Nederland
Alfred and I worked together on the development of a CRM strategy for T-Mobile, where Alfred’s main focus was on Cross and Upsell activities.
He is highly motivated and brings a lot of energy to projects. His wide experience in the marketing environment and telecom made him a very valuable person to the organisation.
Alfred is open, straightforward and has humor, which makes him a great colleague to work with. I look forward working with him again in the future.
Jeroen Sitskoorn, Social Marketing & E-Commerce Expert