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For T-Mobile Consumer Market I realized a project on Customer Development and Life Cycle Management.

Targets:

  • increase value per customer
  • improve loyalty
  • reduce churn.

Via benchmarking, customer satisfaction readings and the experience of sister companies (mainly Germany, Austria and Hungary) a series of contact moments were added to existing touchpoints and the loyalty system:

  • DM
  • service calls
  • sms
  • email
  • interaction in the stores
  • the inbound CRM system was also adjusted and implemented.

On the basis of these preparation a cross and upsell program was realized.

T-mobile shop   T-mobile contact

Testimonials

I’ve worked with Alfred on a few occasions, where I immediately noticed his professionalism and experience. But I mostly enjoyed the way he added to a pleasant atmosphere with humor and genuine interest. And, of course, his occasionally very useful advice.

Jeroen Visser, Product Owner 4G at Tele2 Nederland

Alfred and I worked together on the development of a CRM strategy for T-Mobile, where Alfred’s main focus was on Cross and Upsell activities.

He is highly motivated and brings a lot of energy to projects. His wide experience in the marketing environment and telecom made him a very valuable person to the organisation.

Alfred is open, straightforward and has humor, which makes him a great colleague to work with. I look forward working with him again in the future.

Jeroen Sitskoorn, Social Marketing & E-Commerce Expert

Interested?

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Bright Marketing Solutions

Are you looking for an experienced interim manager? Do you have a marketing problem? Are there campaigns to run, but no staff to run it? Are you going to set up a CRM system, but miss the knowledge? I can be of service! For more information please click here !

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