I was invited by the Hogeschool van Amsterdam (the Amsterdam University of Applied Sciences) several times to give a Master Class within their minor “City Marketing”, based on the knowledge and experience gathered in my PhD Research.
The theme of my Master Classes was Gay city marketing. They were given in English in Amsterdam, but broadcasted simultaneously via webcast to the collaborating educational institutes in Barcelona and Paris.
For the minor programme City Marketing in Europe, Alfred gave masterclasses on gay marketing for a multidisciplinary and international student group. The knowledge he shared with students about the varieties in marketing and especially the presentation of his extensive research on the subject, makes him a valuable keynote speaker.
Eva Haug, Coordinator International Classroom
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