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From 1993-2001 I was member of Genius, the Dutch netwerk for gay professionals, 3 years of which as member of the board and vice-chairman. In this period the board realized important changes in the structure of the association, among which growth in the number of members, the set-up of monthly meetings, the creation of Special Interest Groups and the admittance of female members.

I was also the founder of two Interest Groups, of which especially Promo is worth mentioning. On behalf of this group I organized one of the monthly meetings, with the theme Gay Marketing. This meeting was sponsored by 30 sponsors, with a total value of € 250 per participant.

The success of this meeting stood at the basis of my PhD Research “Marketing the Rainbow“.

Testimonials

Alfred has been on the forefront to broaden the scope of Genius towards gay professionals during a number of years, also during my presidency of Genius. Furthermore, it has been a great pleasure to work with him to get things done, always with the eye on the ball. What is the purpose for what public.

John van de Pol, President Genius

I know Alfred as a passionate initiator, as the vice president of the dutch gay professional platform Genius, and later as the founder of the international gay platform 6PC. As a member of both I saw him empowering us, gay men, by promoting connection, solidarity and sharing. That we owe to him!

Theo Drijvers, Senior Consultant Bureau Zuidema

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Recent blogposts

  • Marketing the Rainbow: pop music as marketing tool
  • Marketing the Rainbow: Unilever 3 – Cornetto’s Asian love stories
  • Marketing the Rainbow: Unilever 2 – Ben & Jerry’s trans-activism and marriage equality
  • Marketing the Rainbow: pronouns
  • Marketing the Rainbow: pronouns

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