I am not a beer drinker. Yet I was confronted a number of times with a beer commercial in YouTube. I guess Google does not know everything about me. The commercial is for Brand beer, a Dutch product dating back to 1275 (and a Heineken label since 1989). Brand – what’s in a brand name? (in Dutch it […]
Last time I told you about “LGBT“. When I started out my research, I referred to the subject as “gay consumer”. Through my investigation of the US market, I came across the abbreviation LGBT, which was unknown to me before, and was not (widely) used outside the USA. LGBT stands for Lesbians, Gays, Bisexuals and Transgenders, […]
I am doing my PhD Research about Gay Marketing, and would like to share some of my findings with you. But first things first. Marketing. You have probably at one point, somewhere, maybe heard about it. But what is it? What does it do? Should you avoid it or embrace it? Can you do either? […]