Marketing the Rainbow: 5 bizarre LGBT videos
“Bizarre” as marketing tool. Five examples of bizarre LGBT videos: from awkward to insulting and from weird to the Champion of Bizarre. Read my blog for Outbüro and ILOVEGAY.
Entries by alfred@bright.partners
Marketing the Rainbow: TRANSparancy
March 31st. Today is International Day of Transgender Visibility. A good moment to take a look at transgender people in advertising. Representation –> visibility –> normalization –> tolerance –> acceptance –> respect. Read my blog for ILOVEGAY.
Marketing the Rainbow: transgender people as a target group
On Thursday it’s International Transgender Day of Visibility. A good moment to take a look at transgender people in MarCom and Advertising. Read my blog for ILOVEGAY.net. Representation –> visibility –> normalization –> tolerance –> acceptance –> respect.
Marketing the Rainbow: Airbnb wants everyone to belong
Airbnb was a (very) late starter, but now has a consistent and clear diversity policy from corporate level to local activations. Through a number of very colorful multi-media campaigns and presence at important events, they give LGBT people a platform and contribute to the journey: representation -> visibility -> normalization -> tolerance -> acceptance -> […]
Marketing the Rainbow: 5 videos that went viral
We all want to go viral, don’t we? But can it also be for the wrong reasons? Or is viral = viral = good? I looked at the most visited videos on my YouTube channel and the reasons for that attention. Read my blog for ILOVEGAY.net.