The Residence Orchestra from The Hague, with chef-conductor Jaap van Zweden, wanted to make a tour in the UK in 2003, with 10 concerts.
I did a feasibility study as to the financial consequences, and mapped possible sponsors. I looked at anticipated ticket sales, CD’s, catering, “meet and greets”, programme, bannering, POS material, accommodation and transport. I took into account the projected contributions from the Dutch sponsors, the local theaters and art sponsors in the British market.
Also, I researched possible subsidies by Dutch and British organizations and companies.
Finally, a benchmarking was done, looking at the relationship between British orchestras and musical companies and their donors.